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Here is a clear-eyed competitive breakdown and a prioritized action plan to outrank your saved competitors.
| Domain | Est. Monthly Traffic | Ranking Keywords | Domain Rank |
|---|---|---|---|
| turbostarter.dev | ~165 | 132 | 272 |
| makerkit.dev | ~682 | 608 | 219 |
| supastarter.dev | ~204 | 155 | 344 |
| shipfa.st | ~629 | 124 | 446 |
| achromatic.dev | ~898 | 123 | 205 |
Key takeaway: turbostarter has fewer ranking keywords than every competitor and 4-5x less traffic than makerkit and achromatic, despite being comparable in scope. The gap is almost entirely a content and topical authority gap, not a technical one.
makerkit drives most of its traffic from developer tutorial blog posts: Drizzle vs Prisma, Next.js API routes, best hosting for Next.js, Supabase RLS, server actions, Vercel costs. These are high-intent, long-tail queries that funnel readers toward their product. They have 608 ranking keywords vs. your 132.
Your gap: You have zero coverage on most of these topics. Every single one is within turbostarter's natural territory (Next.js, Supabase, Drizzle, Stripe, hosting), and many have low keyword difficulty (KD 0-12).
shipfa.st gets ~334 of its ~629 monthly visits from a single free tool (Logo Fast) that has nothing to do with its product. It uses free tools as traffic magnets that build brand awareness and backlinks. achromatic.dev does the same thing even more aggressively (Twitter Card Validator, JS Formatter, Slug Generator = ~75% of all traffic).
Your gap: turbostarter has no standalone free tools driving organic traffic. You have envin.turbostarter.dev but it's a subdomain and only gets ~15 visits/month.
supastarter ranks for "lemonsqueezy vs stripe," "better auth vs nextauth vs clerk," "nextjs vs nuxt vs sveltekit" - comparison posts that intercept decision-making searches. You already wrote one payment comparison post and it gets 23 clicks, but there's a lot more to cover.
These are queries where competitors rank in top 20 and turbostarter doesn't appear. Sorted by difficulty + relevance:
| Keyword | Vol | KD | Competitor Ranking |
|---|---|---|---|
| drizzle vs prisma | 480 | 0 | makerkit #3 |
| prisma vs drizzle | 390 | 0 | makerkit #5 |
| supabase rls | 260 | 1 | makerkit #8 |
| better auth ui | 260 | 0 | supastarter #9 |
| tailwind truncate | 210 | 3 | supastarter #5 |
| next js starter | 170 | 49 | supastarter #17 |
| vercel cost / plans | 480 | 12-25 | makerkit #12-13 |
| drizzle kit | 590 | 27 | makerkit #11 |
| supabase migrations | 390 | 19 | makerkit #15-20 |
| shadcn base colors | 320 | 3 | makerkit #10 |
| stripe calculator | 320 | 2 | makerkit #8 |
| seo for developers | 320 | 30 | makerkit #11 |
| nuxt vs next | 170 | 0 | supastarter #7 |
The first batch (KD 0-3) should be your immediate targets: write one post per keyword cluster, tie it back to turbostarter as the go-to stack.
makerkit's entire traffic advantage comes from tutorials about tools turbostarter already uses (Drizzle, Supabase, Stripe, Next.js). Write practical "how-to" and "X vs Y" posts aimed at developers evaluating these tools. Each post should mention turbostarter as the fastest way to ship with that stack.
You already have comparison pages vs. supastarter and makerkit. Extend this to cover: "next.js starter kits compared," "best saas boilerplate 2026," "shipfast alternative," and "makerkit alternative." These intercept high-buying-intent searches. supastarter gets meaningful traffic from "makerkit" branded searches alone.
Follow achromatic and shipfa.st's playbook. A free tool tied to your stack (e.g., a Stripe fee calculator, a Supabase schema visualizer, an env variable validator, or a SaaS pricing calculator) can generate passive traffic and backlinks. Even a simple one-page tool on turbostarter.dev/tools/[name] can outperform most blog posts over time.
From Search Console, your biggest missed opportunities:
These pages already have Google's attention. A title tag and meta description rewrite + content freshness update are quick wins.
Here are prioritized tasks you can add to your board:
Four pages have massive impression counts but near-zero CTR: the Next.js security guide (38K impressions, 0.04% CTR), mobile apps guide (26K impressions), Renovate vs Dependabot (9.5K impressions), and Turbo CLI post (8.9K impressions). Rewrite their title tags to be more compelling and click-worthy, and update meta descriptions with a clear value prop. These pages are already indexed and getting crawled. A CTR improvement from 0.04% to even 1-2% would 5-10x their clicks.
makerkit ranks #3 for 'drizzle vs prisma' (480/mo) and #5 for 'prisma vs drizzle' (390/mo) with keyword difficulty of 0. Both use Drizzle in their stack, and so does turbostarter. Write a practical comparison post from the perspective of a founder choosing a stack. End with a CTA showing turbostarter ships with Drizzle pre-configured. This is a direct traffic steal from makerkit on a query you should own.
makerkit ranks in the top 8-20 for 'supabase rls' (KD 1), 'supabase migrations' (KD 19), and 'supabase service role key' (KD 0). These are exactly the developer questions turbostarter users encounter. Write two practical posts: one on Supabase RLS best practices and one on Supabase migrations with Drizzle. Both should link to turbostarter's Supabase integration.
Competitors intercept high-buying-intent queries like 'next js starter' (170 vol, KD 49), 'saas boilerplate', 'shipfast alternative', and 'makerkit alternative'. You already have vs. pages for supastarter and makerkit. Expand to a hub page comparing all major SaaS starter kits (turbostarter, makerkit, shipfa.st, supastarter, achromatic) with an honest feature matrix. This page will rank for branded alternative searches and aggregate comparison queries.
achromatic.dev gets ~75% of its 898 monthly visits from free tools (Twitter Card Validator, JS Formatter, Sitemap Generator). shipfa.st gets 334 visits/month from Logo Fast alone. Build a free tool relevant to turbostarter's audience: strong candidates include a Stripe fee calculator, a SaaS pricing page builder, an env variable validator (extending envin), or a Supabase schema visualizer. Host at turbostarter.dev/tools/[name] to keep link equity on the main domain.
This post already gets 9,511 impressions and 24 clicks at avg position 11.6 from Search Console. It is one strong push away from page 1. Refresh it with 2026 data, update the comparison table, add a section on using Renovate with Turborepo (turbostarter's monorepo), and improve internal linking. A position jump from 11-12 to 7-9 could 3-4x clicks.
The tasks above are ready to add to your board. Here's the logic behind the sequence:
Do first (this week): The CTR task is zero-code, zero-writing effort. You already have pages Google wants to show. A better title and meta description is the fastest traffic win on the board.
Do second (next 2-4 weeks): Drizzle vs Prisma and the Supabase tutorial cluster are KD 0-1 keywords your competitors are already winning. With turbostarter's stack authority, you should outrank makerkit on these. Each post takes a few hours and compounds indefinitely.
Do third (1-2 months): Expand the comparison/alternatives hub. You have vs. pages for 2 competitors already. A full hub page turns that into a standalone SEO asset that catches all "X alternative" searches.
Longer-term: The free tool play is the highest ceiling move but takes the most build time. Start with the concept that leverages existing assets (e.g., an enhanced envin on the main domain or a Stripe fee calculator).